Polly’s pondering’s are very quick posts (that I can type into the WordPress App during my lunch break!) It is just me chatting about something that I have ‘pondered’ today and speedily typed up while munching on my bread-sticks and hummus. Consider it a take on modern miscellany with an older person’s perspective. This weeks pondering? Is it a bargain if you don’t need it?
Sales: They don’t make good business sense
When doing my 10 minute research for this piece, I wrote the phrase ‘why discount sales are bad’ into Google, to get some idea about pieces that had been previously written on the subject. I was surprised that the first page of articles was actually aimed at businesses, and was explaining to them why having discount sales was actually bad for their business in the long-term.
The main reason for this being that if you as a company discount your products on a seasonal basis, then your customers begin to expect it, and after a while will actively put off buying from you, as they are waiting for the items to be discounted.
Sales :Are not good personal practice
Scour Pinterest, or those little craft shops that sell wooden plaques to hang in the kitchen and you will be familiar with sayings that people quote to convince themselves that they deserve treats and should buy what they want:
“ I am not a shopaholic, I am helping the economy”
“ Life’s short, go shopping”
“ Whoever said money can’t buy happiness simply didn’t know where to go shopping.”
However there is also the often stated mantra of those who disagree:
“It’s not a bargain if you don’t need it”
Think about it? Why are these things being so heavily discounted in the first place?
And are they actually discounted at all?
There are examples of items being more expensive in the sales than they were previously; people are lured in by the red ‘ SALE’ labels and the claims of money off. These fake discounts are particularly prevalent in the electrical and tech sales, where another trick is to only have a few ‘bargains’, that are heavily advertised to bring in crowds, but that are quickly sold. Once the customers have invested time by queuing to get into a retailer, they rarely want to leave empty handed, and often buy other items instead.
For those items that are being heavily discounted, you have to wonder why the business is so willing to make a loss on them. A glance through most sale rails will reveal the answers: unless you are a size 6 or a 22, you are unlikely to find anything that fits you. Or it will be unsold summer stock, or worse still, unsold stuff from last year!
I would like to leave you with this ( it’s a shorter ponder today as I am very busy in work and have a short lunch!)
Will you be visiting the sales? Love a bargain?
Let me know in the comments down below.